Airport Passenger Experience Audit and Feedback Collection Service
The Opportunity
Indore Airport (and 97 other Indian airports) conduct annual ASQ surveys across 31 parameters, but rely on sporadic feedback collection. Airports need continuous, real-time passenger feedback on cleanliness, parking, staff behaviour, and facilities to maintain rankings and identify service gaps between annual audits. No local service provider specializes in this.
Market Size
₹8 Cr addressable market — 98 airports × ₹8 lakh/year per airport for quarterly feedback collection and reporting
Business Model
Hire and train local teams to conduct on-site passenger interviews at arrival/departure halls. Collect structured feedback on 15-20 key parameters (cleanliness, parking, toilets, staff, signage, shops). Submit monthly reports with actionable insights. Charge airports ₹1.5-2 lakh/month per location.
Monthly airport contracts (₹1.5-2L/month × 3-5 airports = ₹4.5-10L/month); Ad-hoc deep-dive audit reports (₹50k-1L per report); Data aggregation reports for AAI benchmarking (₹2-5L annually)
Your 30-Day Action Plan
Contact Indore Airport director + 2-3 nearby regional airports (Goa, Pune). Position as continuous ASQ support between annual surveys. Request 2-week pilot at one terminal.
Hire 4-5 local college students as interviewers. Train them on 20-question feedback form (cleanliness, parking, toilet quality, staff courtesy, signage clarity). Create simple Google Forms + PDF reporting template.
Execute 100-passenger pilot survey at Indore Airport (arrival + departure). Deliver quick summary report highlighting 1-2 service gaps. Get testimonial for next pitch.
Pitch monthly contract (₹1.5L/month) to airport. Scale to Goa/Pune airports simultaneously. Build repeatable monthly interview schedule + automated reporting.
Compliance & Regulatory Angle
GST registration as service provider (category: business services, 18% GST). Airport entry pass (coordinate with security). No specific license required. ISO 10002 (customer feedback) familiarity is a plus but not mandatory.
Ready to Act on This Opportunity?
Generate a 7-step execution plan — validate the market, build the MVP, model the financials, map the risks, and ship in 30 days.