Capacity utilisation diagnostics and OEE improvement consulting
The Opportunity
India Inc's manufacturing capacity is stuck at 75% utilisation — a 2-3% gap from optimal that costs ₹10,000+ Cr annually in lost output. As 500 companies scale their PLI-backed electronics, pharma, and defence manufacturing, they will need rapid diagnostics to identify bottlenecks (equipment downtime, labour scheduling, supply chain delays, process inefficiencies) and implement improvements. Most don't have in-house OEE (Overall Equipment Effectiveness) frameworks or the operational analytics talent to close the gap quickly.
Market Size
₹650 Cr addressable market — 500 manufacturing firms × ₹1.3 Cr average consulting + software spend to move from 75% → 82% utilisation
Business Model
Hybrid: (1) On-site operational audits + process mapping (consulting), (2) SaaS dashboard for real-time OEE tracking and bottleneck alerts, (3) Implementation support (6-12 week engagements). Pricing: ₹8-15 L per engagement + ₹2-5 L annual SaaS fees.
Initial diagnostics audit (₹8-15 L per client, 8-12 week project cycle) — target 3-4 clients/year = ₹24-60 LSaaS seat licenses (₹2-5 L/year per client after engagement) — 20-30 sticky clients = ₹40-150 L recurringImplementation + change management coaching (₹3-8 L per engagement add-on)
Your 30-Day Action Plan
Interview 10-15 PLI-eligible manufacturers (electronics, pharma, defence) about current capacity gaps, bottleneck identification methods, and pain points. Map top 3 recurring blockers.
Design lightweight OEE diagnostic framework (5-7 key KPIs) and 2-page audit template. Build proof-of-concept SaaS dashboard (Google Sheets + Looker or Power BI MVP).
Approach 2 mid-sized electronics or defence manufacturers for paid pilot (₹3-5 L discounted engagement). Position as 'capacity optimisation partner.'
Complete first pilot, document 2-3% utilisation lift case study. Refine SaaS roadmap. Begin outbound to 20+ PLI ecosystem companies.
Compliance & Regulatory Angle
GST 9905 (service category), ISO 9001 preferred but not mandatory. No specific manufacturing license required. Consider partnership with NASSCOM or SIAM for credibility in defence-linked firms (which may require security clearance).
Ready to Act on This Opportunity?
Generate a 7-step execution plan — validate the market, build the MVP, model the financials, map the risks, and ship in 30 days.