AI SummaryThe children's illustrated story book market in eastern India (Jharkhand, West Bengal, Odisha) represents a ₹25-35 crore annual opportunity for culturally-grounded publishing targeting ages 3-7. As educators like Indrani Singh demonstrate via school adoption (DSM model), demand is proven yet undercapitalized. Launch costs of ₹18-25 lakh are manageable for MBA graduates, former teachers, and publishing entrepreneurs; 6-8 month payback is realistic. In 2026, rising digital concerns and government focus on rural literacy create ideal timing for indie publishers to capture market share in tier-2 cities.
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