Cold Coffee and Protein Drink Franchise for Hyderabad Summers

The Opportunity

Hyderabad's youth are shifting away from traditional summer drinks (lassi, buttermilk, sugarcane juice) toward cold coffees, cold brews, and protein shakes — but supply is scattered across only a few cafés and roadside stalls. There is no organized chain or distribution system meeting this growing summer demand, leaving a gap for a branded, affordable beverage brand targeting young customers during peak summer months (April-June).