AI SummaryIndia's 15,000 annual college fests represent a ₹500-800 crore market opportunity. College fest committees currently book artists and vendors through scattered contacts and middlemen taking 30-40% cuts. A digital marketplace connecting 45,000+ colleges directly with performers, caterers, and AV companies — taking 15-20% commission — can capture ₹50-100 crores in annual GMV by 2027. Timing is right in 2026 because post-pandemic, college fests are returning to scale (DTU attracted 100,000 students in March 2026), and digital payments adoption in colleges is 80%+. Young entrepreneurs with event management experience or MBAs in marketing should pursue this.
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