AI SummaryA content licensing marketplace is a B2B platform where Indian creators monetize short-form videos by licensing clips to brands and advertisers. The market opportunity is ₹2,500-3,500 crore annually, with 150+ million Instagram users in India generating 2-3 billion reels monthly. Timing is right in 2026 because creator economy maturity is driving demand from brands for authentic, licensed content instead of stock footage. This opportunity suits founders with tech product experience, existing creator networks, or brand relationships in advertising/media.
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