Election Manifesto Claims Verification & Fact-Check SaaS
The Opportunity
Political parties across India are making increasingly specific welfare promises (free LPG, food cards, AIIMS campuses, pension hikes) in manifestos ahead of elections. Election observers, media, civil society, and voters lack a centralized, auditable platform to track, verify, and measure manifesto promise fulfillment post-election. This creates urgent demand for a promise-tracking and accountability database.
Market Size
₹80-120 Cr addressable market — India has 28 state elections + national elections every 5 years; 500+ district-level campaigns annually; media outlets, civil society orgs, and electoral watchdogs spend ₹15-20 Cr combined on fact-checking infrastructure. SaaS TAM = ₹80-120 Cr at ₹10-15 lakh per annual license × 500+ institutional customers.
Business Model
B2B SaaS platform: subscription-based access to a structured manifesto database with promise-tracking dashboards, verification workflows, impact measurement tools, and public API. Freemium tier for media; premium for electoral commissions, think tanks, and election observers. Revenue via institutional subscriptions, white-label licensing to media houses, and data licensing to research institutions.
Tier 1 (Media/Civil Society): ₹5-10 lakh/year × 200 orgs = ₹10-20 Cr. Tier 2 (State Election Commissions): ₹25-50 lakh/year × 10 states = ₹2.5-5 Cr. Tier 3 (Data licensing to research institutions & think tanks): ₹50+ lakh/year × 20 partners = ₹1 Cr. Total Year 1 revenue: ₹13.5-26 Cr.
Your 30-Day Action Plan
Audit 50 historical manifestos (2014-2024) across 5 states; map promise categories (welfare, infrastructure, healthcare); identify which promises were tracked and which were abandoned post-election.
Interview 15 election watchdog organizations (Jan Sarokar, PRS, electoral commissions) to validate feature priorities: what promise data do they currently collect manually? What format do they want output?
Build MVP schema: manifesto parser (OCR + manual tagging), promise tracker (promise ID + metrics + verification status), public dashboard (promise status: announced vs. in-progress vs. completed vs. abandoned).
Launch closed beta with 3 state election commissions and 2 media partners (Indian Express, The Hindu); collect feedback on usability and data accuracy; refine NLP training for manifesto parsing.
Compliance & Regulatory Angle
Data Privacy Act compliance (no personal voter data); election law compliance with Electoral Commission of India (public commitments are public data, no restrictions); GST 18% on SaaS subscriptions; partnership agreements with electoral bodies may require government tender process in some states.
Ready to Act on This Opportunity?
Generate a 7-step execution plan — validate the market, build the MVP, model the financials, map the risks, and ship in 30 days.