Entrance exam preparation content & mock test platform
The Opportunity
JIS University's JET26 entrance exam on May 10, 2026 will attract thousands of West Bengal students across 10+ disciplines (engineering, medical, pharmacy, law, etc.). Each discipline has different syllabus, question patterns, and difficulty levels. Students need structured, discipline-specific prep content, mock tests with instant feedback, and performance analytics — but JIS cannot serve all exam prep demand profitably. A dedicated JET26 prep SaaS fills this gap.
Market Size
₹18-22 Cr addressable market — 15,000-20,000 JET26 test-takers × ₹900-1,200 per student for 6-month prep subscription (60% penetration of serious students)
Business Model
Freemium SaaS subscription: free sample tests + limited content to drive signup; paid tiers (₹499/month basic, ₹999/month premium with live doubt sessions, ₹1,499/month elite with 1:1 mentoring). Revenue also from B2B partnerships with coaching centres and schools.
Direct D2C subscriptions: ₹8-10 Cr annually (8,000-10,000 paying users × ₹1,000 avg annual ARPU)B2B licensing to coaching centres: ₹3-4 Cr annually (white-label for 200+ centres at ₹15-20K/month)Referral commissions from JIS for admitted students: ₹1-2 Cr annually
Your 30-Day Action Plan
Secure JET26 exam syllabus & past papers; conduct 20 student interviews (engineering + medical focus); identify top 5 competing prep platforms; validate pricing sensitivity.
Design content roadmap for 3 highest-demand disciplines (engineering, medical, computer apps); begin hiring 2-3 subject matter experts (retired teachers or toppers); build wireframes for mobile-first platform.
Launch MVP with 50 free mock tests + content for engineering stream only; set up payment gateway; create organic marketing plan (WhatsApp groups, local tuition centres, YouTube shorts).
Close first 100 paying users; iterate based on feedback; onboard first 5-10 coaching centre partners; measure D2C CAC and LTV.
Compliance & Regulatory Angle
GST 18% on digital services; no specific exam-prep license required but TOS must clarify JIS is not affiliated; data privacy (GDPR if international expansion planned); IP protection for original content.
Ready to Act on This Opportunity?
Generate a 7-step execution plan — validate the market, build the MVP, model the financials, map the risks, and ship in 30 days.