AI SummaryIndia's betel leaf export sector is dominated by Tamil Nadu's Authoor region, which holds a prestigious GI tag but exploits only a fraction of its ₹180 crore annual export potential. Most younger farmers are abandoning cultivation due to lack of buyer networks and export expertise. By 2026, a well-positioned export marketing agency can bridge this gap by connecting certified farmers directly to high-value markets in the Middle East, Southeast Asia, and Indian diaspora communities—capturing 20–30% margins while revitalizing rural livelihoods.
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