Fertility Planning Consultation Service for Indian Couples
The Opportunity
Young couples in India are delaying parenthood due to lifestyle changes and lack of awareness about fertility planning, yet most don't know what tests to get or when to start preparing. There's a gap between general fertility information in media and actionable, affordable guidance — couples need someone to explain hormone tests (AMH, FSH, semen analysis) in simple terms and connect them to affordable clinics.
Market Size
₹850 Cr addressable market annually — 25 million couples aged 25-35 in metro and tier-1 cities planning pregnancy in next 3-5 years, spending ₹3,000-8,000 per consultation cycle
Business Model
Run a digital + phone consultation service where trained fertility advisors (1-2 year training) guide couples on which tests to get, when to get them, which clinics offer affordable packages, and how to interpret results. Charge ₹1,500-3,000 per consultation (1-2 hours). Partner with 20-30 diagnostic labs and fertility clinics for referral commissions.
1) Consultation fees: ₹1,500-3,000 per couple × 50-100 clients/month = ₹75-300k monthly. 2) Referral commission from labs/clinics: 5-10% of test cost (typical ₹8,000-15,000 per couple referred) = ₹40-80k monthly. 3) Upsell: Premium guides, WhatsApp support packages (₹500-1,000/month)
Your 30-Day Action Plan
Enroll in a 2-month online fertility counseling certification course (platforms like ICCI or international programs); simultaneously register GST and business name, create basic WhatsApp + Google Meet setup.
Build a simple Calendly/Acuity Scheduling booking page linked to WhatsApp; collect 15-20 diagnostic labs and fertility clinics in your target city (Delhi/Mumbai/Bangalore) with contact details for partnerships.
Launch soft beta: offer 3-5 free consultations to friends/family, refine your 1-hour consultation format and take written feedback; approach 5 labs with referral commission proposal (5-10%).
Finalize 3-5 lab partnerships in writing; create a simple 1-page fertility test guide PDF; start targeted Instagram/Facebook ads (₹5k budget) to couples aged 25-35 in your city; set first 10 paid bookings.
Compliance & Regulatory Angle
GST registration required (service category, 5% GST). No medical license needed — you're advising, not diagnosing. Get written consent from clients. Partner labs handle tests themselves. Consider basic liability insurance (₹5-10k annually). Reference existing health advisory services for compliance template.
Ready to Act on This Opportunity?
Generate a 7-step execution plan — validate the market, build the MVP, model the financials, map the risks, and ship in 30 days.