Financial Literacy Training for Rural Women in Odisha

The Opportunity

The Subhadra DBT scheme is distributing direct cash to millions of women in Odisha, but the article reveals that women's financial behaviour and savings habits are not automatically improving just because money arrives. Women lack basic knowledge on how to manage, save, and spend this money wisely — creating a gap for financial education services that teach budgeting, savings accounts, and investment basics to female beneficiaries who have never handled large sums before.