Ginger Tea Mix Brand for Student Hostels Nationwide

The Opportunity

College students across India rely on affordable, quick tea from local vendors, but quality and consistency vary greatly. Kashiba's 103-year-old tea stall near a major university shows decades-long student demand for good ginger tea — this demand exists in thousands of hostels nationwide but is served only by individual vendors with no standardized product. A branded, packaged ginger tea mix can capture this captive market.