AI SummaryIndia's ₹45,000–55,000 crore oilseed and pulse market is experiencing a historic supply-side shift in 2026: maize farmers facing 30% price crashes are pivoting 2–3 lakh hectares to oilseeds and pulses, but lack direct access to bulk buyers and transparent pricing. A B2B marketplace aggregating newly-switched farmers and connecting them to oil mills, processors, and exporters can capture ₹300–400 crore in transaction commissions at scale (3–4% on ₹10,000+ crore GMV). Agricultural entrepreneurs, supply-chain operators, and fintech founders should launch pilots in high-conversion districts (Maharashtra, Karnataka, MP, Andhra Pradesh) immediately to establish first-mover advantage in the 2026 kharif season.
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