Silver bullion retail and investment service for Indians
The Opportunity
Silver prices have fallen to ₹72.9 per ounce and experts say it's now fairly valued after a 6-year supply deficit. Most Indians don't have easy access to buy physical silver as an investment — they rely on banks or online platforms with high markups. A local silver retailer can source at wholesale and sell to investors, savers, and jewellers looking to build positions.
Market Size
₹8,500 Cr addressable market annually — India consumes 6,000+ tonnes of silver yearly for jewellery, industrial use, and investment; retail investment demand alone is ₹2,000+ Cr yearly
Business Model
Buy certified silver bars/coins at wholesale from refineries or bullion dealers, sell directly to retail investors, jewellers, and small manufacturers at 2-4% markup. Offer home delivery, buyback guarantees, and purity certification.
Markup on silver sales: ₹1-2 lakh monthly per ₹20-30 lakh inventory turnoverBuyback commissions: 1-2% on customer redemptionsValue-added services: Purity testing, storage advice, investment consultancy (₹500-2,000 per customer annually)
Your 30-Day Action Plan
Visit 3-4 bullion refineries (MMTC, Hindustan Zinc, private dealers) in Mumbai or Delhi to understand pricing, MOQ, payment terms, and certification standards
Get BIS hallmarking license or tie-up with a certified testing lab; register for GST (bullion trading falls under 5% GST category)
Secure a small retail space (500-800 sqft) in a high-foot-traffic area; install basic security (safe, CCTV) and a digital weighing scale
Place first ₹15 lakh inventory order; create WhatsApp/local ads targeting jewellers, investors, and HNI groups; launch with a 'fair value' positioning campaign
Compliance & Regulatory Angle
GST registration mandatory (5% on bullion sales); BIS hallmarking certificate required for certified bars/coins; banking channel for bulk buys (Form 15-CB for cash transactions over ₹2 lakh); PAN required for transactions; optional FMCG/retail license depending on local municipal rules
Ready to Act on This Opportunity?
Generate a 7-step execution plan — validate the market, build the MVP, model the financials, map the risks, and ship in 30 days.