What is squash equipment distribution in India?

Squash equipment distribution involves importing professional-grade rackets, balls, court shoes, and apparel from global manufacturers and selling them wholesale to retailers, clubs, and directly to consumers via e-commerce. With World Premier Squash launching in August 2026 and growing player participation in India, demand for accessible premium gear is rising sharply.

How much does it cost to start squash equipment distribution in India?

₹25–40 lakhs for MVP: Initial inventory (₹15–20L), warehousing and logistics (₹5–8L), e-commerce platform and branding (₹3–5L), and working capital (₹2–3L). Scaling to ₹1+ crore revenue typically requires ₹60–80L total investment over 12–18 months.

Is squash equipment distribution profitable in India?

Yes. B2B wholesale margins are 30–40%, DTC e-commerce margins are 50–60%, and bulk academy/club contracts yield 35% margins. A business reaching ₹3–5 crores annual revenue can net ₹60–90 lakhs annual profit. Market is growing 40–60% post-WPS launch (2026–2027).

What regulations apply to squash equipment distribution in India?

Import-Export Code (IEC) registration; Customs duty 2–5% on sports equipment; GST 5% on rackets/balls, 12% on apparel; Weights & Measures Act 1976 compliance for equipment specs; brand licensing agreements with manufacturers; sports goods ISO certifications (ISO 8061 for rackets) for premium lines; Consumer Protection Act 2019 for DTC sales.

Squash Equipment Distribution India 2026 — WPS Business Guide

AI SummarySquash equipment distribution is a ₹150–250 crore opportunity in India as World Premier Squash debuts in August 2026, driven by growing participation among youth and elite players like Saurav Ghosal. The timing is ideal—current retail fragmentation and import barriers leave a 40–60% supply gap that a focused distributor can capture through wholesale B2B partnerships and e-commerce. Entrepreneurs with logistics experience, retail networks, or e-commerce skills in Tier-1 metros (Delhi, Mumbai, Bangalore, Chennai) are best positioned to succeed.