AI SummaryUrdu book publishing represents a ₹450-600 crore underserved segment of India's ₹20,000 cr publishing market, with 50+ million native speakers concentrated in UP, Delhi, and Hyderabad. The 2026 Lucknow Book Fair demonstrated sustained demand for Urdu literature with dedicated poetry sessions and book launches. Entrepreneurs should pursue this via a hybrid model: direct-to-consumer e-commerce + physical pop-ups in tier-2 cities + institutional B2B sales to schools and libraries. Timing is optimal as digital content consumption rises and regional language publishing receives NBT and state government support.
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