Wealth data aggregation platform for advisory operations
The Opportunity
As brokers like Groww scale from 500K to 5M+ customers and pivot into wealth advisory and HNI management, they need to consolidate fragmented customer financial data (mutual funds, loans, securities, insurance, real estate) into a single unified dashboard. Manual data compilation kills advisory efficiency and creates compliance risks around suitability and AUM tracking.
Market Size
₹850 Cr addressable market — estimated at 60 advisory-stage fintech firms × ₹12-15 Cr annual tech spend on data infrastructure by 2025-26
Business Model
SaaS platform charging brokers/advisories tiered monthly fees (₹5-50L/month based on AUM under management and advisor seat count). White-label integration into their advisory CRM. Revenue also from anonymised wealth insights sold to B2B wealth research firms.
SaaS subscription: ₹10L-50L per customer per month = ₹120-600 Cr annually across 60-80 customersData licensing (anonymised investor segments, portfolio patterns): ₹20-50L per year per 3-5 wealth research/asset management firmsAPI usage overages for high-volume daily reconciliations: ₹5-15L annually
Your 30-Day Action Plan
Interview 10 mid-stage brokers and 5 independent advisories actively hiring to map exact pain — which data silos cost them most time and which compliance gaps worry RMs most
Build minimal API connectors to 3 mutual fund platforms (Axis, ICICI, SBI) and 2 securities custodians using their sandbox environments; test data pull latency
Design and validate wireframes of advisor dashboard with 2-3 advisory firms; identify top 5 must-have data fields (MF holdings, loan EMIs, insurance policies, securities, tax documents)
Approach Groww, Shoonya, Angel Broking directly with proof-of-concept; secure 1 pilot customer paying ₹15-25L/month for 6-month beta
Compliance & Regulatory Angle
SEBI advisory regulations require advisors to maintain AUM records and suitability documentation (PII compliance). ISO 27001 and SOC2 Type II certifications needed. GST 18% on SaaS services. Data residency under RBI outsourcing guidelines (data must stay in India).
Ready to Act on This Opportunity?
Generate a 7-step execution plan — validate the market, build the MVP, model the financials, map the risks, and ship in 30 days.